Service model
Engagement playbooks
A shared sequence so instrumentation stays tied to decisions—rather than a pile of unrelated charts.
-
Frame — write the decisions that need numbers
We capture the product arguments your team already has: activation, drop-off, retention, or release impact. Tooling talk waits until the questions are on paper.
-
Inventory — list what the application already emits
Existing events, properties, and owners are recorded without judgement. Duplicates and silent gaps become visible before anyone proposes a rebuild.
-
Dictionary — name the minimum trustworthy set
We draft the event language engineering can implement, with ownership and success criteria for each critical path.
-
Validate — prove sequences before charts
Sample traffic is checked against expected funnels. Broken steps are fixed in instrumentation, not patched with dashboard filters.
-
Watch — keep language honest after ship
Optional Release Watch Blocks review naming drift and metric fights weekly while your team continues to ship.
Place your product on this path
Most teams begin with an Event Health Review. If you already have a clean dictionary, say so in the contact form and we will suggest path instrumentation or a release watch instead.