Stop counting the same click twice
Duplicate events inflate funnels and poison A/B reads. Naming discipline fixes more than another dashboard.
- instrumentation
- naming
Application analytics often fails quietly: two squads ship near-identical events with different verbs. Charts look busy; decisions stay soft.
Prefer a short vocabulary—object, action, context—written once and reused. Marketing adjectives inside event names age poorly after the next rebrand.
Keep the dictionary where engineering already looks. In Event Health Reviews from Boeun we routinely collapse twenty near-duplicates into a handful of trustworthy signals.